Brand Questionnaire

What is a brand?

Your brand encompasses the collective perceptions that the world holds about your company. It forms the overarching impression left on your customers, shaping their interactions with your business. Essentially, your brand embodies your company's personality, possessing distinct and memorable attributes akin to those of an individual.

The purpose of branding is to differentiate your company from others in the market. It identifies your target audience, fostering trust and recognition by maintaining consistency across all communication channels. Through strategic exposure and proactive efforts to enhance customer experience, your company builds brand awareness among its intended audience.

A common misconception is equating logos with branding, but they are not interchangeable. While your logo contributes to your brand, it represents only a fraction of the larger set of perceptions formed about your company. These perceptions are shaped by various factors, including advertising, customer service, products/services, and yes, your logo.

Unveiling the Core Components

To unlock the full potential of your brand, it's crucial to delve into some fundamental questions. Before launching your brand into the market, take the time to reflect on its essence, your motivation behind offering products/services, and the target audience you aim to reach.

To assist you in this process, we've curated a comprehensive brand questionnaire designed to unearth the core elements of your brand identity. By answering these questions, you'll gain clarity on your brand's positioning and values, enabling you to craft a cohesive and impactful marketing strategy. Whether you're an established business or embarking on a new venture, our questionnaire serves as a valuable tool to refine and articulate your brand identity.

Armed with this valuable insight, our experienced team at JustGrow Business Services can curate an online style guide tailored to your brand. This style guide serves as a visual representation of your brand's mission, vision, and values, outlining how your brand should be communicated across various platforms. It catalogs your brand's design assets, ensuring consistency in branding efforts across your organization. With a style guide in place, you'll maintain brand cohesiveness seamlessly, regardless of your company's size, structure, or personnel changes.

Let's Dive Into JustGrow Business Services Brand Questionnaire

Begin by exploring the five key components of your brand. After this, we'll cover the six essential elements required to develop a style guide. Completing this questionnaire should take about 15-20 minutes.

Name

Business name

Email Address

Website URL if applicable

The Key Components Of Your Brand

I. Mission

I.Mission What is the purpose of your company's existence? This statement can range from succinct to expansive, as long as it resonates with your objectives. We suggest keeping it brief and focused (1-2 sentences).

II. Vision

II. Vision Your brand vision serves as the cornerstone of your business strategy, setting you apart from competitors and forging connections with your customers. It serves as a source of inspiration for your employees, partners, and stakeholders, guiding your marketing endeavors. What core ideas underpin your brand, shaping its trajectory for the future?

III. Target Audience

III.TargetAudience Who comprises your customer base, and what are their fundamental demographics (age, gender, marital status, location, and household income)? How do your products or services address their specific needs or challenges? Please provide any insights derived from market research conducted.

IV. Brand Personality

IV.BrandPersonality What are 3-5 adjectives that aptly depict your brand? These descriptors assist in conveying your brand's tone, both in written and visual content. Additionally, it could be helpful to specify 3-5 adjectives that do not align with your brand.

V. Core Values

V.CoreValues What are the core values that underpin your company's actions, foster unity among your employees, and define your brand? These values are fundamental, enduring, and actionable. Consider listing them in a concise format, accompanied by brief descriptions for clarity.

The Essential Elements of Your Brand's Style Guide

I. Brand Story

I.BrandStory Compose a brief summary providing insight into the essence of your company. Feel free to rephrase your mission, vision, and core values outlined above.

II. Logo

II.Logo What variations of your logo are currently in use (colour, black, white, etc.)? Additionally, do you possess a brandmark (graphic element) that can stand alone without the accompanying company name?

II.LogoUpload Kindly provide the master or high-resolution versions of your logo and brandmark files, if accessible. This encompasses alternate versions such as black, white, secondary designs, etc. These assets will be utilized in crafting your brand's style guide.
File InputChoose FilesNo Files ChosenAccepted file types: jpg, jpeg, jpe, gif, png, bmp, webp, pdf, zip, psd, svg. Max. file size: 50 MB

III.ColourPalette Please specify any colours associated with your brand, along with their respective names. If available, kindly provide their colour hex, CMYK, or PANTONE values.

III. Colour Palette

III.ColourPaletteUpload If accessible, kindly upload files containing your colour swatches. These will be utilized in the creation of your brand's style guide. File InputChoose FilesNo Files ChosenAccepted file types: jpg, jpeg, jpe, gif, png, bmp, webp, pdf, zip, psd, doc, docx, svg. Max. file size: 50 MB

IV. Typography

IV.Typography What typefaces are utilised for your brand's communications, both in print and on the web? How do they correspond to your brand? Additionally, what is the designated usage for each typeface (headlines, body text, captions, etc.)?

IV.TypographyUpload If possible, please upload files containing examples of your chosen typefaces. These will aid in the creation of your brand's style guide. File InputChoose FilesNo Files ChosenAccepted file types: pdf, zip, doc, docx, svg. Max. file size: 50 MB

V. Imagery

V.Imagery What types of imagery do you use to represent your brand? How do these images evoke specific emotions or moods when your audience engages with your brand?

V.ImageryUpload Please upload any relevant images used in your branding, if available. If you don't have specific examples, you can provide images from other brands that resonate with your desired aesthetic. File InputChoose FilesNo Files ChosenAccepted file types: jpg, jpeg, jpe, gif, png, bmp, webp, ico, pdf, zip, svg. Max. file size: 50 MB

VI. Voice

VI.Voice What tone do you prefer for your brand's written communications? Are there specific words you like or dislike? This information will help shape your brand's voice and messaging.

VI.VoiceUpload Please provide examples of your brand's written voice, including any copy describing your products or services, if available. File InputChoose FilesNo Files ChosenAccepted file types: pdf, zip, doc, docx, svg. Max. file size: 50 MB

Congratulations! You've completed JustGrow Business Services brand questionnaire. We value your input and eagerly anticipate crafting your company's online style guide.

To securely submit your content, please click the button below. A copy of this form will be emailed to the provided email address.